For All | March 11, 2022

The Wholesale Cannabis Pricing Guide is Back!

The Wholesale Cannabis Pricing Guide is a comprehensive analysis of wholesale pricing across the US. In addition to comparing specific markets’ pricing to the national average, this guide takes a deep dive into how pricing impacts sales performance.

2019 Additions

This year, we included the eight states covered in our 2018 guide (Alaska, Arizona, California, Colorado, Maryland, Nevada, Oregon, and Washington), plus two that legalized cannabis commerce in late 2018: Michigan and Oklahoma. Over 19,000 unique SKUs across five product categories, or $860M in orders placed through LeafLink, were assessed for the 2019 guide.

We also were able to offer two new analyses: a comparison between 2019 and 2018 pricing, and the retail perspective, allows us to determine average profit margin by category, through a collaboration with Jane Technologies.

Introducing: LeafLink Insights

Our 2019 guide is powered by LeafLink Insights – the next generation of analytics for the growing cannabis industry. LeafLink Insights offers data-driven tools designed to help the LeafLink community understand and optimize their sales performance. For more information, email

2019 Highlights

We hope that this study provides guidance on how cannabis businesses can strategically price their products to improve sales. You’ll also learn that:

  • The average pricing for Pre-Rolls was $4.26 per gram
  • Over 50% of Cartridges sold in 2019 were priced in the bottom 20%
  • The average price of Concentrates decreased by 16.16% from 2018 to 2019
  • Arizona has the least expensive Edibles & Ingestibles in the US!

For more pricing insight, see the full Wholesale Cannabis Pricing Guide.

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LeafLink is the cannabis industry’s wholesale marketplace, connecting over 1,600+ brands and 5,400+ retailers across 24 markets. Are you a brand? Request a demo. Retailer? Sign up to place your first order today.

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Our technology powers wholesale cannabis commerce. Since 2016, we’ve helped over 12,000 companies build relationships, process payments and ship products to retail. Our solutions service over $5B in annual GMV and support customers in over 30 markets.