For Brands | March 21, 2023

4 Tips for Cannabis Brands to Elevate 4.20 Sales

Make the most of 4.20 and boost your bottom line with these 4 tips!

While you may know that 4.20 is the largest cannabis holiday, you may not realize how significant this holiday is for growing bottom lines. In 2022, brands saw a 21% increase in sales from 3.20-4.20. During that period, retailers spent $424M.

Dispensaries start shopping weeks before 4.20. So, we’ve compiled a list of tips to help you prepare for the holiday and leverage the increased demand to ensure you get the most out of 4.20.

3.20 Deals really amped up our sales!”

Kim Power, Office Manager at Applegate River Roots

4 Tips for 4.20

Tip #1: Refresh your inventory and give your promotions an extra boost

Make sure your LeafLink menu is updated and your products have accurate descriptions, so that retailers can shop your most current products and brands.

Offering a promotion? Add it to the 3.20 Deals Page! 3.20 Deals are only live for a limited time and offer a free way to extend your brand’s reach and promote your products at scale on a highly retailer-trafficked page. You can promote up to 3 discounted products at any given time, and can swap out your featured deals as many times as needed.

“We appreciate the free marketing. 3.20 deals were awesome. It helped us make new relationships and provide our products to even more patients.”

Josh Worley, Marketing at Boro Family Farms

Tip #2: Get noticed by more buyers

Last year, over 5,500 retailers made a purchase on LeafLink between 3.20 and 4.20. We’re expecting to have even more retailers purchasing this year. Advertise to our network to place your brand in front of current customers and prospective buyers directly on the marketplace.

Using LeafLink Marketplace Ads, The Lab increased its brand visibility and re-engaged customers ahead of 4.20. The results showed:

Growth in monthly sales over 6 months
Boost in sample requests from the prior month
Increase in new customer samples from the prior month
Earned revenue from customers who engaged with their advertising

Guarantee your products are on customer’s shelves prior to 4.20 with LeafLink Logistics. Planning for increased demand means you must prepare for distribution. In 2022, there were over 109K orders placed on LeafLink between 3.20 and 4.20. This year, we’re expecting even more orders.

LeafLink’s logistics solutions are fast and reliable. With us, you won’t have to worry about shipping your products to customers in time for 4.20. You also gain full transparency into the shipping process – from scheduling to delivery.

Get paid faster

Last year, top brands on LeafLink saw an average of $4.9M in sales between 3.20 and 4.20. Unlock payment potential with LeafLink’s in-app tools, like direct pay (ACH transactions) and flexible pay (net payments terms) to help you collect payments quickly.

Join the Unified B2B Cannabis Platform

LeafLink connects over 3,700+ brands and 8,400+ retailers across 30 markets. Are you a brand? Request a demo. Retailer? Sign up to place your first order today.

Join the LeafLink ecosystem 

Our technology powers wholesale cannabis commerce. Since 2016, we’ve helped over 12,000 companies build relationships, process payments and ship products to retail. Our solutions service over $5B in annual GMV and support customers in over 30 markets.