4 Tips for Cannabis Brands to Elevate 4.20 Sales
Make the most of 4.20 and boost your bottom line with these 4 tips!
While you may know that 4.20 is the largest cannabis holiday, you may not realize how significant this holiday is for growing bottom lines. In 2022, brands saw a 21% increase in sales from 3.20-4.20. During that period, retailers spent $424M.
Dispensaries start shopping weeks before 4.20. So, we’ve compiled a list of tips to help you prepare for the holiday and leverage the increased demand to ensure you get the most out of 4.20.
“3.20 Deals really amped up our sales!”Kim Power, Office Manager at Applegate River Roots
4 Tips for 4.20
Tip #1: Refresh your inventory and give your promotions an extra boost
Make sure your LeafLink menu is updated and your products have accurate descriptions, so that retailers can shop your most current products and brands.
Offering a promotion? Add it to the 3.20 Deals Page! 3.20 Deals are only live for a limited time and offer a free way to extend your brand’s reach and promote your products at scale on a highly retailer-trafficked page. You can promote up to 3 discounted products at any given time, and can swap out your featured deals as many times as needed.
“We appreciate the free marketing. 3.20 deals were awesome. It helped us make new relationships and provide our products to even more patients.”Josh Worley, Marketing at Boro Family Farms
Tip #2: Get noticed by more buyers
Last year, over 5,500 retailers made a purchase on LeafLink between 3.20 and 4.20. We’re expecting to have even more retailers purchasing this year. Advertise to our network to place your brand in front of current customers and prospective buyers directly on the marketplace.
Using LeafLink Marketplace Ads, The Lab increased its brand visibility and re-engaged customers ahead of 4.20. The results showed:
Growth in monthly sales over 6 months
Boost in sample requests from the prior month
Increase in new customer samples from the prior month
Earned revenue from customers who engaged with their advertising
Guarantee your products are on customer’s shelves prior to 4.20 with LeafLink Logistics. Planning for increased demand means you must prepare for distribution. In 2022, there were over 109K orders placed on LeafLink between 3.20 and 4.20. This year, we’re expecting even more orders.
LeafLink’s logistics solutions are fast and reliable. With us, you won’t have to worry about shipping your products to customers in time for 4.20. You also gain full transparency into the shipping process – from scheduling to delivery.
Get paid faster
Last year, top brands on LeafLink saw an average of $4.9M in sales between 3.20 and 4.20. Unlock payment potential with LeafLink’s in-app tools, like direct pay (ACH transactions) and flexible pay (net payments terms) to help you collect payments quickly.