November Flash Highlights: Everything you need to know

Insights • November 19, 2021

Each month LeafLink publishes the Flash, sharing data-driven insights into key topics like category sales, state-by-state performance, and pricing analysis. Keep reading for highlights from the November edition.

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Retailers are spending more

In October, 45% of all retailers increased their spend year-over-year. Additionally, retailers spent 4% more in October 2021 versus October 2020, showing positive growth and continuing a trend seen for the past several months.


Edibles & Ingestibles market share is increasing

In October, Edibles & Ingestibles saw the biggest increase in market share, increasing 2 percentage points month-over-month to finish at 17.7% of the overall cannabis market when analyzing platform data. Flower remains the market share leader at 34.5%, a small decrease from the previous month.

Some of the top Edibles & Ingestibles in October:

MUV Blueberry (Indica)

Wana Blueberry

WYLD Elderberry

Betty’s Eddies Bedtime Chews

1906 Midnight Drops


Seeking new MO market opportunities? Try Flower.

Each month, we visualize the relative competitiveness of 7 categories across 6 key highlight states to identify opportunities for brands to enter new markets. This month, Flower in Missouri proved to be the least competitive category/state combination overall, making up 50% of sales while only being sold by 21% of brands.


For more in-depth wholesale cannabis insights and analysis, check out our latest edition and subscribe to get everything you need to know delivered to your inbox each month.


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