Get ready for Green Wednesday with LeafLink Month dealsHappenings • October 28, 2021
LeafLink Month is here! Brands, take advantage of this free opportunity to highlight your products to purchasing managers starting today until 12/17. Retailers, starting on 11/8 you can shop exclusive deals on the LeafLink Month Deals page.
Towards the end of every year, we celebrate LeafLink Month – an opportunity for brands to showcase exclusive deals to purchasing managers. This year, we’re bringing it to you even earlier so you can increase your sales leading up to Green Wednesday.
LeafLink Month 2021
For those of you who haven’t heard, LeafLink Month is an opportunity for brands to get their products listed on the LeafLink Deals page and gain exposure through LeafLink’s marketing channels for free. It’s one of three LeafLink Deals periods, along with 3.20 and 7.10.
Retailers begin to stock up for Green Wednesday starting at the beginning of November, so we moved LeafLink Month up – now brands can drive increased sales and retailers get exclusive discounts as they stock up for what is shaping up to be the biggest cannabis sales day of the year.
What is Green Wednesday?
Green Wednesday is a holiday in the cannabis industry, taking place the day before Thanksgiving each year. According to data from both Akerna and Headset, Green Wednesday sales exceeded Black Friday sales for the first time in 2020 at an 80% increase in daily sales. As the data indicates, cannabis consumers preferred to shop the day before Thanksgiving in 2020, which led to lower Black Friday sales the day after the holiday. Black Friday sales still saw a 75% increase over average daily sales for the year, however.
Akerna also shared that, according to their data, Green Wednesday was the “single biggest sales day of 2020.” Considering cannabis has only become more popular according to consumer demand over the past year, we can safely assume that Green Wednesday 2021 is going to be a big deal once again.
LeafLink Month is a great opportunity for both brands and retailers leading up to Green Wednesday 2021. For retailers, it’s an opportunity to get discounts on your customers’ favorite products to keep your shelves stocked for the biggest sales day of the year.
LeafLink Month benefits for brands
• Your products listed on a featured deals page
• Free marketing from LeafLink
• An opportunity to connect with new customers
For brands, LeafLink Month is an opportunity to drive increased sales by showcasing their products for more purchasing managers. First is the LeafLink Month Deals Page, a place where LeafLink showcases your exclusive deals for purchasing managers who are actively stocking up for Green Wednesday.
Along with the Deals Page, brands can also gain extra exposure through LeafLink’s weekly email blasts advertising the top deals to retailers in your state. There are few better opportunities to connect with new customers, so you really don’t want to miss out.
Brands, setting up your deals is easy
For brands, setting up your deals for LeafLink Month couldn’t be easier. If you’ve done it during previous Deals periods you are probably familiar with the process, and if you haven’t make sure to check out the 4-step process on our Deals Guide. You are able to list up to three products at a time, and will be able to switch out any of them throughout the month. There’s even a video tutorial if that’s your thing, and a preview of what retailers will see on their end once you’ve listed your deals.