How to Prepare for Green Wednesday
Q4’s biggest sales day starts weeks early. Get your stash together now.
Green Wednesday is one of cannabis’ biggest sales days of the year, second only to 4/20. But for wholesale, it isn’t a single day. It’s a season that starts in early November.
We analyzed three years of LeafLink Q4 transaction data to find out when orders spike, which categories move fastest, and what happens between Thanksgiving and New Year’s. Buyers are ordering earlier every year, and the sellers and retailers who plan ahead are the ones who see the biggest wins.
This guide gives you the timing, categories, and tactics to make Green Wednesday your strongest day of Q4.
What’s Inside the Green Wednesday Guide?
📈 Three Years of Ordering Trends
See exactly when wholesale orders start climbing and when they peak, based on LeafLink data from 2023 to 2025.
🛒 Top Categories to Stock
Edibles, cartridges, and pre-rolls led the pre-holiday rush in 2025, with edibles and ingestibles up 24% over October. Find out why, and how to prioritize them.
✅ Playbooks for Sellers and Retailers
Practical steps for both sides of the order, from bundling and cut-off dates to order timing, seasonal staffing, and cash management.