October Flash Highlights: Everything you need to know

Industry News • October 26, 2021

Each month LeafLink publishes the Flash, sharing data-driven insights into key topics like category sales, state-by-state performance, and pricing analysis. Keep reading for highlights from the October edition.

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The cannabis industry is growing year-over-year

At a national-level, the industry grew 42% in September compared to last year as measured by GMV, or Gross Merchandise Value). GMV measures the value of merchandise that is bought and sold on LeafLink, and it’s a strong measure of the overall health of the industry given that LeafLink manages 39% of all US wholesale cannabis commerce.

Arizona and Nevada continue their recent surge

Brands in Nevada and Arizona have been growing at a wild pace this year, and this month has been no exception. While September growth pales when compared to say, Nevada in April (288%!), Nevada at 15% and Arizona at 28% after so many continued months of growth is impressive to say the least. Growth rates in this section represent YoY growth of brands on the platform since January 2020.

Cartridges are getting more popular with wholesale buyers

While Flower remains the king when it comes to market share on LeafLink, Cartridges are quietly making a move closer to the top. Market share for Cartridges grew 1.4 percentage points to 23.8%, placing the category firmly in second place.

Some of the top cartridges in September:

- MUV Pure Yellow (FL)

- Terrapin Double Bear Honey Cart (PA)

- Timeless Vapes Gummy Worms (AZ)

- Raw Garden Pink Lemonade Sativa (CA)

- Butterfly Effect Black Jack Pod (OH)

For more in-depth wholesale cannabis insights and analysis, check out our latest edition and subscribe to get everything you need to know delivered to your inbox each month.

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