March Flash Highlights: MA continues to grow, retailers increase spend

Insights • March 16, 2022

Each month LeafLink publishes the Flash, sharing data-driven insights into key topics like category sales, state-by-state performance, and pricing analysis. Keep reading for key highlights from this month’s flash and subscribe to stay updated all year long.

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Massachusetts continues to see fast growth

Massachusetts saw continued growth this month, with wholesale sales through LeafLink increasing by 121% year-over-year. Every state showed year-over-year sales growth this month, except for Arizona which declined 9.2% in February vs. January.

Retailers are spending more than 2021

LeafLink retailers spent 4.6% more in February 2022 vs. February 2021, with 43% of all buyers increasing their spend. While they spent more year-over-year, the average transaction volume per buyer decreased by 4% month-over-month.

Flower sales decrease

Flower retained its spot as the number one category by market share, but saw a 7.5% decrease in wholesale sales in February. Edibles & Ingestibles saw the most significant increase in market share this month at .34 percentage points, signaling that market share per category was relatively steady this month when compared to the previous.

For more in-depth wholesale cannabis insights and analysis, check out our latest edition and subscribe to get everything you need to know delivered to your inbox each month.

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