LeafLink Partners with Last Prisoner ProjectIndustry News • February 22, 2021
LeafLink joins Last Prisoner Project to help build a brighter future for cannabis.
LeafLink is partnering with the Last Prisoner Project, a nonprofit organization dedicated to cannabis-related criminal justice reform, to work to repair the harm done by the war on cannabis and build a brighter future for the community.
As cannabis leaders, it is our responsibility to address the social inequity that exists within the industry. This partnership marks the start of our ongoing commitment and efforts to leverage our reach and our technology fuel positive change for the cannabis community.
What is the Last Prisoner Project?
Last Prisoner Project’s goal is to bring attention to the fundamental injustice inflicted upon those who have suffered criminal convictions related to cannabis and the consequences of those convictions. Through intervention, advocacy, and awareness campaigns, the Last Prisoner Project is working to redress the past and continuing harms of these unjust laws and policies.
"Last Prisoner Project is incredibly grateful to LeafLink for their support of our mission to release cannabis prisoners. Everybody who has the privilege of profiting from the legal cannabis industry should feel a moral imperative to help free those who are still incarcerated for cannabis. Last Prisoner Project commends LeafLink for being a part of the solution and doing their part to promote a more socially conscious industry."
- Last Prisoner Project Managing Director, Mary Bailey
How is LeafLink supporting this cause?
While LPP has partnered with individual cannabis brands and retailers in the past, our partnership with the organization relies on a new kind model that taps into the power of the LeafLink network. Now, our community of brands and retailers can give back directly through the LeafLink marketplace. Retailers can donate to Last Prisoner Project directly through a new button on the Order Confirmation page. Brands can access the same donation link through a button on the Seller Homepage.
This partnership will be ongoing, but there’s no time like the present to get involved in making the cannabis industry more equitable! You can make a donation directly head here.
How can cannabis retailers do more?
Last Prisoner Project also has a program designed specifically for cannabis retailers, Roll it up for Justice. With this program, dispensaries have the opportunity to let customers donate at check out. You can learn more here.
How can cannabis brands do more?
If you are a cannabis brand, you are eligible to become a Last Prisoner Project Partner for Freedom. Last Prisoner Project was founded out of the belief that if anyone is able to profit and build wealth in the legal cannabis industry, those individuals must also work to release and rebuild the lives of those who have suffered from cannabis criminalization. Learn more here.