February Flash Highlights: Everything you need to knowInsights • February 15, 2022
Each month LeafLink publishes the Flash, sharing data-driven insights into key topics like category sales, state-by-state performance, and pricing analysis. Keep reading for key highlights from this month’s flash and subscribe to stay updated all year long.
Prices for Concentrates continue to decrease
Average prices for Concentrates are down again, decreasing by 3% on average each week to end the month 8.7% lower than the previous high set towards the end of 2021. Flower prices have remained more consistent over the past month, with an average 0.8% increase each week to end just 3% higher than at the conclusion of December.
Edibles & Ingestibles are gaining market share
Edibles and Ingestibles saw the greatest increase in market share in January, gaining 1.8 percentage points from December to reach 18.7% of the total market on LeafLink. The category last led in market share growth just a few months ago in October 2021.
It’s still a great time to be selling Flower in Missouri
Last month, we highlighted that Missouri had the least competitive product category in the country for the fifth month in a row, with Flower being sold by just 30% of brands and making up 67% of all sales. January makes it 6 in a row, as Flower was sold by 33% of brands and made up 55% of all sales in the state.
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